Authors

Masayoshi Kobayashi

Guangzhou Institute of Energy Conversion, Chinese Academy of Sciences, Guangzhou, China

Takehiro Noriyuki

Guangzhou Institute of Energy Conversion, Chinese Academy of Sciences, Guangzhou, China

Abstract

This research investigates the intellectual framework and thematic progression of digital consumer behavior studies through a bibliometric analysis. Bibliographic information consisting of 1,000 research articles published from 2000 to 2024 was collected from the Crossref database utilizing Publish or Perish software. VOSviewer was used to perform a term co-occurrence analysis based on titles and abstracts to pinpoint prevailing research themes and trends. The results indicate that digital consumer behavior research is organized around significant thematic clusters, such as the impact of digital marketing and online advertising, the influence of digital transformation expedited by the COVID-19 pandemic, psychological and emotional factors driving online purchases, and evaluative perspectives based on trust and society. The analysis also highlights an increasing focus on health awareness and evolving consumption behaviors in the post-COVID digital landscape. By offering a systematic and thorough overview of current research, this study enhances the understanding of key research trajectories and emerging themes in digital consumer behavior, providing a valuable basis for future academic exploration.

Keywords

Digital Consumer Behaviour; Digital Marketing; Online Purchasing; Bibliometric Analysis; VOSviewer; Digital Transformation

Citation of this Article

Masayoshi Kobayashi, & Takehiro Noriyuki. (2025). The Effect of Consumer Engagement in Corporate Social Responsibility on Social Media on Brand Attitudes, and Purchase Intentions. Current Journal of Engineering and Science Research. 2(12), 27-30. Article DOI: https://doi.org/10.47001/CJESR/2025.212005

Licence Copyright (c) 2026 Current Journal of Engineering and Science Research. This work is licensed under a Creative Commons Attribution Non Commercial 4.0 International Licence.

References

  1. Mitchell, V., & Walsh, G. (2004). Gender differences in German consumer decision‐making styles. Journal of Consumer Behaviour, 3(4), 331–346. https://doi.org/10.1002/cb.146
  2. Newholm, T., & Shaw, D. (2007). Studying the ethical consumer: A review of research. Journal of Consumer Behaviour, 6(5), 253–270. https://doi.org/10.1002/cb.225
  3. Chu, S., & Chen, H. (2019). Impact of consumers’ corporate social responsibility‐related activities in social media on brand attitude, electronic word‐of‐mouth intention, and purchase intention: A study of Chinese consumer behavior. Journal of Consumer Behaviour, 18(6), 453–462. https://doi.org/10.1002/cb.1784
  4. Guthrie, C., Fosso-Wamba, S., & Arnaud, J. B. (2021). Online consumer resilience during a pandemic: An exploratory study of e-commerce behavior before, during and after a COVID-19 lockdown. Journal of Retailing and Consumer Services, 61(Query date: 2025-12-10 22:48:34), 102570–102570. https://doi.org/10.1016/j.jretconser.2021.102570
  5. Harris, J. M., Ciorciari, J., & Gountas, J. (2018). Consumer neuroscience for marketing researchers. Journal of Consumer Behaviour, 17(3), 239–252. https://doi.org/10.1002/cb.1710
  6. Hausman, A. (2000). A multi‐method investigation of consumer motivations in impulse buying behavior. Journal of Consumer Marketing, 17(5), 403–426. https://doi.org/10.1108/07363760010341045
  7. Pappas, N. (2016). Marketing strategies, perceived risks, and consumer trust in online buying behaviour. Journal of Retailing and Consumer Services, 29(Query date: 2025-12-10 22:48:34), 92–103. https://doi.org/10.1016/j.jretconser.2015.11.007
  8. Pires, G., Stanton, J., & Eckford, A. (2004). Influences on the perceived risk of purchasing online. Journal of Consumer Behaviour, 4(2), 118–131. https://doi.org/10.1002/cb.163
  9. Purohit, S., Arora, R., & Paul, J. (2022). The bright side of online consumer behavior: Continuance intention for mobile payments. Journal of Consumer Behaviour, 21(3), 523–542. https://doi.org/10.1002/cb.2017
  10. Racherla, P., Mandviwalla, M., & Connolly, D. J. (2012). Factors affecting consumers’ trust in online product reviews. Journal of Consumer Behaviour, 11(2), 94–104. https://doi.org/10.1002/cb.385
  11. Badgaiyan, A. J., & Verma, A. (2014). Intrinsic factors affecting impulsive buying behaviour— Evidence from India. Journal of Retailing and Consumer Services, 21(4), 537–549. https://doi.org/10.1016/j.jretconser.2014.04.003
  12. Büttner, O. B., & Göritz, A. S. (2008). Perceived trustworthiness of online shops. Journal of Consumer Behaviour, 7(1), 35–50. https://doi.org/10.1002/cb.235
  13. Heinonen, K. (2011). Consumer activity in social media: Managerial approaches to consumers’ social media behavior. Journal of Consumer Behaviour, 10(6), 356–364. https://doi.org/10.1002/cb.376
  14. Hubert, M., & Kenning, P. (2008). A current overview of consumer neuroscience. Journal of Consumer Behaviour, 7(4), 272–292. https://doi.org/10.1002/cb.251
  15. Schindler, R. M., & Bickart, B. (2012). Perceived helpfulness of online consumer reviews: The role of message content and style. Journal of Consumer Behaviour, 11(3), 234–243. https://doi.org/10.1002/cb.1372
  16. Tonglet, M. (2002). Consumer misbehaviour: An exploratory study of shopliftin. Journal of Consumer Behaviour, 1(4), 336–354. https://doi.org/10.1002/cb.79
  17. Yang, F., Tang, J., Men, J., & Zheng, X. (2021). Consumer perceived value and impulse buying behavior on mobile commerce: The moderating effect of social influence. Journal of Retailing and Consumer Services, 63(Query date: 2025-12-10 22:48:34), 102683–102683. https://doi.org/10.1016/j.jretconser.2021.102683
  18. Lewis, B. R., & Soureli, M. (2006). The antecedents of consumer loyalty in retail banking. Journal of Consumer Behaviour, 5(1), 15–31. https://doi.org/10.1002/cb.46
  19. Lim, W. M., Kumar, S., Pandey, N., Verma, D., & Kumar, D. (2022). Evolution and trends in consumer behaviour: Insights from Journal of Consumer Behaviour. Journal of Consumer Behaviour, 22(1), 217–232. https://doi.org/10.1002/cb.2118